1. Background
2. Proposed Themes
3. Activities and Products
4. Additional Products / Activities
5. Second Stop TB Partners' Forum - 24-26 Mar ‘04, India

• Objectives
• Themes
  

Based on current and emerging priorities, the overall objectives of the Stop TB Campaign (which includes the campaign elements/messages of World TB Day 2004 and the 2nd Stop TB Partners Forum) are:

• To infuse a sense of urgency in the TB movement, and ensure acceleration of effort by all stakeholders in order to meet the 2005 targets
• To catalyse and scale-up the participation of civil society, towards building greater societal commitment for the TB movement

To achieve these objectives, the strategic approach suggested consists of the following elements:

• Development, release and follow-through of a compelling World TB Day theme/slogan, which gives primacy to, and is specifically directed at, grabbing public imagination. The theme/slogan must lend itself to creative interpretation -- visually and textually.
• A highly focused and specific set of media activities that facilitate closer and more direct engagement and partnership-building with journalists and media agencies.
• A year-long set of high-profile advocacy activities and events involving a 'Global Ambassador of the Stop TB Partnership', to project the issue of TB and the work of the global movement against TB.
• Re-vitalisation of high-level political commitment through the Partners' Forum in New Delhi, which will take place at the same time as World TB Day 2004.
  

Based on the objectives outlined earlier, the following generic theme is suggested:

Rationale:
There is an inseparable link between the act of breathing, and life itself. Indeed, breath, and breathing, is central to every human act and expression. Breath, and breathing, is also closely associated with Tuberculosis.

The suggested theme/slogan centre-stages these various links, and communicates it with a certain sense of urgency and immediacy. A creative example of the usage of this theme, based on a contribution by one of our partners, is shown below.

The theme is also 'open-ended' and lends itself to creative visual and textual interpretation, for expressing a multiplicity of individual/collective human emotions and contexts. The theme can also be transcreated relatively easily into different contexts, cultures and languages. Stop TB partners are expected to creatively interpret the theme in many different ways, based on regional and national priorities/contexts.

The public at large, civil society and the media are the primary audience. National governments and policy-makers are the secondary audience.

Rationale:
The 2nd Stop TB Partners Forum in New Delhi (March 2004), will bring together nearly 300 partners including: ministerial delegations from the 22 High-Burden Countries; high-level representatives from technical and donor agencies; NGOs and TB/TB-HIV patient networks; and a number of high-profile individuals. The meeting comes at a critical moment in time - halfway through the 2001 - 2005 time frame envisaged in the Global Plan to Stop TB. Aside from reviewing progress to date, the single over-arching objective of the meeting therefore is to re-vitalise political commitment for meeting the 2005 targets, as expressed in the theme - ' Keeping the Pledge'.

A number of products and activities on the theme of ' Keeping the Pledge ', including advocacy with the media, have been planned for the Partners Forum.

Invitees to the Forum, national governments, NTPs and donor agencies are the primary audience. Journalists and media-agencies are the secondary audience.