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  1. Background
  2. Proposed Themes
  3. Activities and Products
  4. Additional Products / Activities
  5. Second Stop TB Partners' Forum - 24-26 Mar ‘04, India
Activities and Products
 

WTBD'04 and the Stop TB Partners Forum will be coinciding in end-March 2004. Since much of the resources of the Advocacy and Communication team of the Stop TB Partnership Secretariat have been committed for the development and actualization of the activities/products planned for the Partners Forum, only a limited number of products for WTBD '04 will be produced and released from the Secretariat . The WHO Regional/Country offices and other Stop TB partners are strongly encouraged to provide leadership in organizing WTBD '04 products/activities in their respective regions/countries in 2004.

Aside from a modest set of products (enlisted later in this document), the Secretariat is focusing on TWO major activities of strategic importance, both of which will impact WTBD '04, the Partners Forum, as well as the Stop TB campaign as whole, for the coming year. These are still being finalized, and more details will follow. However, a brief outline is provided here:

Media Awards

 

In collaboration with PANOS, announce and administer two prestigious international media awards (competitive), to be launched by the Stop TB Partnership on World TB Day / Partners Forum, 2004:

  • The First Stop TB Partnership International Award for Excellence in Health Journalism and, the First Stop TB Partnership International Award for Excellence in Documentary Photography. Tuberculosis and the Stop TB movement will be the context.
  • The competition, along with all the support materials (rules, guidelines, registration, briefing materials), expected to be prepared by the PANOS and the Secretariat. Details, modalities and timelines are currently under discussion.

Global Ambassador of the Stop TB Partnership - A R Rahman

 

The appointment of A R Rahman, the legendary icon of popular music from India , as the First Global Ambassador of the Stop TB Partnership is a great new opportunity for creatively projecting the TB issue, the Stop TB movement, the Partners Forum and World TB Day '04 into the public sphere. The following are some of the activities under consideration by the Secretariat for the immediate period of Jan - March 2004:

  • Announcement of Rahman's ambassadorship, at a press or public event by an appropriate high-level representative of the Stop TB Partnership. Simultaneous release of a biographical slide-set and/or flash-film on A R Rahman (3 - 5 mins) at the event and on the Stop TB web-site.
  • Creation and production of an international anthem on TB/Poverty by A R Rahman, and at least 2 PSAs (30 - 60 secs) featuring Rahman - one on the issue of TB, and the other, projecting the Stop TB movement for release in Feb/March.

 

Expected outcomes

 
  • Wide international publicity of the issue of TB and the Stop TB movement
  • Substantial quantum of media/press write-ups and features between Feb-March 2004, which could facilitate greater debate on the issue of TB.
  • Substantially improved library of high-quality, professional documentary images from a truly international perspective, which can be exploited for the Stop TB website, photo-exhibitions, reports and other campaign materials.
  • A solid database of international journalists/photojournalists (registered as participants through the Stop TB website), for improved and closer engagement between the Partnership and the media in general.
  • Closer engagement and partnership with the media industry, particularly Television and the music industry.

 
 
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